Supplement Brand Audit
I audited this supplement brand yesterday.
Supplement Brand Audit Read Post »
Practice notes from real audits and rebuilds
Breakdowns (what works, what doesn't and how to fix it)
Impact increases LTV
When your Focus on Impact LTV Increases I hate the reputation the word “Impact” has… Most people associate it with marketing jargon or positioning. But the truth is that Impact = Strategic Advantage The team at The Whole Truth added two extra chocolate bars to the orders. Not as a marketing gimmick. But as an operational
Impact increases LTV Read Post »
Operator Insights
Focusing on ROI is a BIG mistake!
Focusing on ROI, won’t help you scale If you’re a DTC founder and this is your default mindset, it’s worth questioning, because your approach determines your outcomes. ROI-only thinking usually leads to: High Churn Low Brand Loyalty (low retention in disguise) No Differentiation (brand purpose + soul is the only viable moat. Everything else can
Focusing on ROI is a BIG mistake! Read Post »