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I Help DTC Brands

Build Email Ecosystems

That Compound Profit and Impact

This is for eCom founders
Who desire to build a brand that lasts

Why Is This Necessary?

Most DTC founders chase ROI first.
Meta ads. Influencer deals. Social Media Marketing.
Following this sequence breaks everything!

You end up:

👉🏻 Attracting and retaining the wrong type of Customers
(Bargain hunters that don't align with your brand mission.)

👉🏻Eroding your Profit margins
(By consistently giving steeper discounts.)

👉🏻 Worrying about surviving, instead of scaling!
(Churn is high and retention is low; your brand's survival is at stake!)

How I Help Founders

See, Understand and Fix

When things feel off,
And you can’t pinpoint why?

Start with brand ecosystem diagnosis.
Understand what your brand's current email ecosystem is actually doing versus what you think it’s doing.

When foundations exist,
but aren’t working together?

I rebuild core flows
so that you have the right Foundational Systems to
Attract, Retain, Nuture.

Learn With Me

I share everything I’m learning and practicing in public.
On this site, you’ll find:

Supplement Brand Audit

I audited this supplement brand yesterday.

Impact increases LTV

When your Focus on Impact LTV Increases I hate the reputation the word “Impact” has… Most people associate it with…

Focusing on ROI is a BIG mistake!

Focusing on ROI, won’t help you scale If you’re a DTC founder and this is your default mindset, it’s worth…

If you’re a founder who likes to understand before acting, start here 👆🏻

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