Focusing on ROI is a BIG mistake!
Focusing on ROI, won’t help you scale If you’re a DTC founder and this is your default mindset, it’s worth questioning, because your approach determines your outcomes. ROI-only thinking usually leads to: High Churn Low Brand Loyalty (low retention in disguise) No Differentiation (brand purpose + soul is the only viable moat. Everything else can […]
Focusing on ROI is a BIG mistake! Read Post »