Welcome Flow for Supplement Brand
In welcome flows, it's not about slapping a discount on a couple of emails... It's about building a connection with your subscribers.
To demonstrate my approach, I've designed a welcome flow for a hypothetical supplement brand. I first audited their existing flow to see where subscribers were dropping off and what wasn't working.
Then, redesigned the welcome flow.
I focused on educating new customers and telling them the brand's story.
Because the real goal is to build credibility and trust right away, so you're not just getting a quick sale, you're building a relationship that lasts
Monthly Campaign Calendar
for Supplement Brand
The main question is always: "How do we increase revenue per recipient (RPR) without annoying our subscribers?"
For Ritual, this meant instead of blasting every subscriber with the same message, I segmented subscribers based on their behaviors.
By being more relevant, we become more effective.
Check out Abandonment Flow for Supplement Brand
Abandoned cart email flows drive the highest revenue per recipient (RPR). But sending times are everything. You don't want to come across as pushy by hitting them too early, and you don't want to be ignored by sending too late.
With Ritual, my first move was to segment customers. I specifically targeted new users and distinguished them from repeat customers. This allowed us to avoid annoying loyal buyers. I also made a conscious decision not to immediately offer a discount in the first email.
Because I wanted to ensure I'm protecting the brand's revenue and building a relationship, not just training new customers to abandon their cart just to get a discount!
Ready to Discover
Your Current Email Ecosystem?
Start with brand ecosystem diagnosis.
Understand what your brand's current email ecosystem is actually doing versus what you think it’s doing.